Allay Ends Its Hosting Services

July 16, 2026

To everyone who joined us on this journey,

As of July 16, 2026, Allay Hosting - a project by Allay Studios LLC - officially stopped accepting new customers. On July 16, 2026, we transferred all existing customers to EnderHost LLC. EnderHost is taking over every active game server, and together we're making sure this handover is as smooth and effortless as possible.

Before we look ahead, we want to thank you from the bottom of our hearts - for the trust, the patience, and the excitement you brought along over the past year. For us, Allay was one of the best experiences we've ever had, and that's something we owe, above all, to you.

So why are we doing this? It all started as a joke in a voice chat. "We've got some unused hardware lying around anyway - why not just put it out there for other people to use?" That throwaway idea turned real: on July 13, 2025 we landed our very first customer - back then with no proper panel and no official pricing. Just a few people who felt like building something.

Demand grew faster than we ever expected. Behind the scenes we were building an automated system, and on August 25, 2025 we launched our billing panel and our website. Not long after, things took off faster than we ever imagined - at least by our standards: more inquiries, more customers, more hardware. Every new chapter made us incredibly proud.

July 13, 2025
Our first customer - no panel, no pricing, just an idea.
August 25, 2025
Launch of our own billing panel and website.
November 1, 2025
Our DDoS protection partner NeoProtect let us down, so we switched to Dataforest and built our own routing network - a huge thank you to the Dataforest team for all their support.
December 1, 2025
Our very own IPv4 subnet: 5.175.186.0/24 - a massive milestone we never thought a side project like ours would ever reach.
February 16, 2026
Our own ASN went live: AS200913 - not essential, but nice.
July 16, 2026
All servers handed over to EnderHost - a new home.

But as we grew, so did the expectations - and with them the costs for hardware, networking, our staff team, and everything that happens in the background. At some point it simply couldn't be sustained at the same price level. That's why we first adjusted our pricing on March 2, 2026 from $0.90/GB to $1.20/GB - meant as a temporary measure at the time - and then, on April 12, 2026, to $1.60/GB. Shortly after, we decided to retire our US region so we could pour all of our energy into a strong, reliable EU infrastructure.

What was always meant to be a side project quietly grew into something that demands the time and attention of a full-time company. The administrative workload kept climbing, and eventually we had to ask ourselves an honest question: can we keep running Allay at the level you deserve?

It's precisely because your experience matters so much to us that we chose to take this step deliberately. Rather than letting quality quietly slip, we're handing you over to a team that can pick up right where we left off. With EnderHost, your servers are in good hands. If you have any questions about transferred game servers, please reach out to EnderHost through discord.gg/enderhost. To us, this doesn't feel like an ending, but like a good, honest goodbye at the right time.

And to everyone who helped us build this - every partner who stood behind our network and every staff member who poured in their time and energy - we are endlessly grateful. None of this would have been possible without you.

Thank you for being part of Allay. It's been an honor. 💙

David & Mio~ Allay Studios LLC